A Primer on the BMW Philosophy
BMW (Bayerische Motoren Werke) have a reputation that stretches right around the globe. The blue/white logo - describing a propeller cutting through a blue sky (they once constructed airplane engines) - is the mark that signifies high quality build. The reason we see numerous older BMWs still on the roads is testimony to the enduringness of their engines.
BMW cars have an understated class about them; lets look at the older generation models of the M3 BMW for example. Anyone who knows anything about high performance vehicles will not fail to notice when they see one overtake them on the motorway. The tremendous power under the hood (taking just 5 seconds to reach 60MPH) is camouflaged by the standard 3 series bodyshell. It’s the tasteful design of BMW which adds to the love of the brand.
The German car manufacturing company have continually brought out new models, and in the decade have introduced a number of sports coupes - the X and Z series, which have bucked the trend of the rather refined 3, 5 and 7 series.
What appeals to a lot of buyers is that BMW used cars retain their value very well, because of the quality of build, and lastingness of BMWs. As a matter of fact, it’s notable just how often you find a BMW dealer on the main street, because of the demand for used BMW cars.
The German car manufacturing company have incessantly been at the vanguard of engine science - e.g., their current engagement in Formula One racing supplies them a chance to examine their understanding of racing engines in a competitive environment. Away from F1 racing, BMW were presented Engine Of The Year Award 2009 for three categories which underscores their commitment to engine optimization and performance.
